About Us

An innovative consulting company, born in 2023 as a result of the fervent desire of experienced hoteliers to make a difference in the hospitality industry.

MISSION

MISSION

To be recognized as a company that offers comprehensive solutions within the hospitality industry, carrying out projects that are always aligned with our firm philosophy of environmental sustainability.

VALUES

VALUES

Commitment
Respect
Harmony
Integrity

CULTURE

CULTURE

Our culture is about creating balanced structures where we invest in uniqueness, honor community, and celebrate success.

ADN - AHD

What do we believe in?

Hospitality

Let’s extend the welcome to the customer so that the feeling of welcome never ends.

Innovation

Generate ideas and solutions that improve hospitality experiences.

Sisterhood

Let’s work as a team as if we were a family, seeking the greatest well-being for all.

Continuous growth

We are committed to continuous improvement and skill enhancement for each employee.

Services

Our approach is creative and dynamic, with imaginative offerings and business models focused on the owner, partner and community. By partnering with Alliance Hotel Development, you will have access to our strong expertise in key areas of hotel development and operations in coalition with our corporate partners in infrastructure, décor, online distribution and connectivity.

PROJECT MANAGEMENT

Coordination and management of all construction phases, including initial conceptualization and architectural requirements. Establishment of FF&E and OS&E needs.

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Conceptual Planning

Our team along with our partner firms of architects, interior designers and engineers will fully design your Hospitality Project in order to conceptualize and design a hotel or resort that suits your location and market for a successful product.

Every step we take is duly supported financially and accounting-wise from the Pre-Construction phase to the opening of your project.

Through our specialized team, we provide the Financial Accounting services necessary to ensure that your project obtains the proper contract management, preparation and control of cash flow and budget.

We coordinate all legal and other documents necessary for the permit and construction process. At the same time, we support the permit process, declaration and tourism contracts related to and adhering to the operational and regulatory part of each country.

Design professionals to develop an architectural expression suited to your preferences and physical context. Our designers are experienced and recognized for their problem-solving abilities, using a broad knowledge base to creatively approach each task with a fresh and innovative approach.

Our professionals use their experience to deliver creative solutions. We involve our clients in the planning process so that their vision is faithfully reflected in the final product. Our inspiration for problem-solving is based on a true understanding of how our clients and their clients will use the space.

Construction Process | FF&E & OS&E

Allied consultants will work on the design of the architectural, construction, electromechanical and landscape plans. Our team will collaborate with the architects in the processing of the necessary pre-construction permits.

During the construction process, AHD will review and coordinate progress of this phase.

Preparation of FF&E and OS&E needs with the interior design architect.

OPENING And RE-OPENING

Create and orchestrate a seamless path that allows us to connect all administrative and operational processes with the delivery of a definitive and unique product.

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Establishment of Suppliers

We hire suppliers for operations, software and equipment, perform system testing and more, and provide you with everything you need to ensure an ideal and successful opening.

Depending on each hotel concept and its unique style, we are responsible for establishing the appropriate standards for its proper functioning.

Our corporate team provides support from recruitment to start-up with a high-level recruitment and selection process, information about the hotel and its organizational culture to new employees, with a training program for each department based on standards and procedures.

Our extensive and in-depth experience has allowed us to strategically choose the right software for your hotel project.

The result is having the human resources, sales, marketing, training, auditing and tools to streamline our operational processes.

Alliance Hotel Development is able to adapt and evolve the selected software to our needs.

In this digital age, your website needs to be highly effective in achieving your business goals, the customer experience needs to be fast, eye-catching, informative, helpful and easy to use. If done right, it can easily become one of the best channels a business can have.

Alliance Hotel Development is well aware of this and it is a priority for us to develop an efficient website with our web developers.

BOUTIQUE HOTELS & LUXURY HOMES OPERATIONS

 “The latest in hospitality concepts“

General hotel and resort operations which may include HOA related oversight where high standards would meet profitability and sustainable growth.

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Technical Operation Services

Alliance Hotel Development is a highly efficient and cost-effective solution for both independent hotels and hotel groups for a successful operation based on the experience of its TEAM.

AHD (Alliance Hotel Development) offers a corporate infrastructure for distribution, revenue management, IT and Human Resources, in which independent hotels and hotel groups can reduce their costs and maximize profitability immediately.

We have the capacity and experience for property management and a relationship with the HOA to achieve quality service, proper maintenance and the generation of sustainable activities in the community.

Our marketing experts will analyze and develop the strategic plan for your project, establishing and working on sales channels, digital marketing and social media, databases, key performance indicators and marketing platforms that will generate the expected revenue.

Offer technical training services:

  • Customer Service
  • Marketing
  • Cleaning
  • Food & Beverage
  • Administration Controls
  • Sustainable Program Certification Process

Alliance Solutions

Our extensive experience allows us to perform a diagnostic analysis of your company and determine the management systems that will allow you to have a continuous improvement model for your processes to achieve high quality.

Aware of the current reality and the need for companies to join forces and be part of the change, we seek to align your goals and projects toward meeting the Sustainable Development Goals, commitments to reducing the impact of Climate Change, and actions that promote Costa Rican culture.

We provide you with compliance tools for standards, seals, programs, and certifications that provide national and international recognition of your actions and objectives.

Integrated Management Systems
  • ISO-based Procedure Manuals.
  • ISO Certification Process in its different categories.
  • Compliance with the Blue Flag Program in its different categories – Costa Rica
  • CST 2.0 Certification Process (Sustainable Tourism Certification) in its different categories – Costa Rica
  • RainForest Alliance Certification Process Carbon Neutral Certification Process
  • Essencial Brand Licensing Process – Costa Rica HACCP Certification Process
  • Code of Conduct Program – Costa Rica FAIRTRADE Certification Process.
  • GLOBAL G.A.P Certification Process

  • Recruitment and Selection of Staff.

  • Staff Hiring.

  • Staff Evaluation.

  • Management and Development of Human Capital.

  • Payrolls.

  • Organizational Culture.

Training and consulting services

  • Customer Service Protocols Client.

  • Sales Techniques.

  • Team Creation.

  • Food & Drinks:

  • Table Service.

  • Mixology.

  • Barismo.

  • Sommelier.

  • Menu Development and Reengineering.

  • Cleaning.

  • Operational Group (Opening).

  • Administrative Controls & Operational.

  • Neuromarketing.

ESTABLISHING THE PREVENTIVE STRATEGY

This stage seeks to generate an initial diagnosis of the minimum compliance of organizations in terms of National and International Legislation to guarantee an adequate Occupational Health program.

We have the experience of Occupational Health Engineers who seek to measure risks and find ways to counteract them so that their effect on the company is determined in advance.

IMPLEMENTING THE PREVENTIVE STRATEGY

The elements that constitute this management include, but are not limited to:

  • Preparation and implementation of documents

  • Creation, registration, and monitoring of committees and health offices Occupational

  • Hazard identification, risk and opportunity assessment, and establishment of operational controls.

  • Program design, development, and implementation (inspections, audits, among others).

  • Development and implementation of information, training, and awareness plans.

  • Development of actions for monitoring, measuring, analyzing, and evaluating performance for continuous improvement.

  • Technical and legal advice and professional assistance regarding inspections and/or notifications from government entities.

MANAGEMENT MONITORING
It is established as a service for continuous improvement and the provision of outsourcing personnel who make scheduled visits to organizations to complete tasks. such as:

  • Measurement and Monitoring with the Management Area: Verification sessions to evaluate the effectiveness of the implemented actions.

  • Emergency Plan Training

  • Occupational Health Plan Training

  • Comprehensive Waste Management Plan Training

  • Handling of health orders

  • Audits of the plan execution process

  • Support with alternative improvement proposals

  • Mock Development

  • Business Competitiveness

  • Financial Accounting Consulting

  • Marketing Services & Sales

    • Digital Marketing

    • Digital Commerce

    • Revenue Management

    • Graphic Design

    • Photography and Videos

    • Audiovisual Productions

    • OTAs

    • TTOO and Corporate Market

    • Social Networks

  • International Trade

    • Strategy and international negotiation

    • Payment conditions in each market

    • Selection of target markets for export

    • Market Prospecting

    • National and international competition studies

    • Financing processes

Our team

Meet the team behind our passion for innovation in the hospitality industry. Our team is comprised of passionate and experienced professionals, each dedicated to driving our clients’ success.

José Fuentes

Co-Founder & Managing

Professional MBA graduate, majored in Marketing & Hospitality, ISO 9001. Auditor for companies specialized in the Medical Tourism field.

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Stephanie Porras

Director of Quality and Sustainability

Master’s degree in International Trade Management, Bachelor’s degree in Economics from the National University.

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Arq. Cristina Vargas

Project Manager

Residential and commercial project developer throughout Costa Rica, with 16 years of extensive experience in the construction field.

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Hugo Avellaneda

Gastronomic Director

Ecuadorian born, hotelier by heart and an enthusiastic traveller by choice; free-spirited and adventurous; gracious and compassionate who nourishes family.

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Arq. Francisco Rojas

Consulting Architect

Environmental architect and visionary; an eager traveler and zealous designer of dreams and projects…
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Chef Daniel Ruiz

Consulting Chef

Throughout my career as Executive Chef, I became very interested in the perdurable management of quality…
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Hector Marín

Consulting Sommelier

Professional bilingual sommelier since 2014, certified by WSET (level 2-worldwide) with extensive experience at restaurants.
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Lorena Johanna Herrera

International Wellness Advisor

Professional with extensive knowledge in the luxury spa and wellness market.
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Dra. Juliana Barquero

Dr. Specialist Therapist

I am a doctor specialized in physical therapy, Chinese medicine and reiki. I have participated on projects…
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STRATEGIC ALLIANCES

An innovative consulting company, born in 2023 as a result of the fervent desire of experienced hoteliers to make a difference in the hospitality industry.

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José Fuentes

Co-Founder & Managing

Professional MBA graduate, majored in Marketing & Hospitality, ISO 9001. Auditor for companies specialized in the Medical Tourism field.

Passionate about the hospitality industry where I have worked for the past 25 years, holding various positions in hotels and resorts throughout Costa Rica and El Salvador. Although my main focus has been on Hotel & Resort’s Operations, I have also excelled in areas such as revenue management, sales & marketing, financial and human resources.

The latter part of my career has been immersed in various consulting jobs with small and medium-sized luxury boutique properties where my financial expertise has definitely reached the much desired financial results and recognition.

Additionally, my success with the customer service aspect plus the impact on the community has been rewarded with Trip Advisor Awards, CST (Certification of Tourism Sustainability) plus the Blue Flag Program at Casa Conde to name a few.

I am a humble and gentle person, raised in a middle-class family in San Jose, Costa Rica where values such as respect, honesty and hard work were definitely taught to me early on by my parents.

In my free time, I love walking and jogging barefoot on the beach; visit new places, taste different cuisines and spend quality time with my family. Otherwise, I enjoy watching drama and comedy movies plus documentaries especially those related to areas of my expertise.

Stephanie Porras

Director of Quality and Sustainability

Master’s degree in International Trade Management and Bachelor’s degree in Economics from the National University.

She has over 10 years of experience developing management systems for companies in the tourism, industrial, and agricultural sectors, as well as conducting economic studies to measure the viability of investment projects.

Developing plans that promote Corporate Social Responsibility is one of her main focuses of action, as is the ability to outline a clear work path that fosters financially stable, high-impact businesses that promote sustainability and interact with stakeholders.

A professor at the National University and the University of Costa Rica, she offers undergraduate and graduate courses. She also promotes the creation of educational groups in business management, marketing, and financial education, among others, for entrepreneurial women who wish to develop their products in different communities across the country.

She actively participates pro bono with governmental and non-governmental organizations in the development of projects, such as Integral Development Associations, Arenal Tempisque Conservation Area, Guanacaste Conservation Area, Tempisque Conservation Area, Abriendo Mentes NGO, PROPARQUES, and the Pink Carpet Foundation, among others.

She loves enjoying sunsets and rainy afternoons. Her family is an important part of her life, as are her friends who are part of her Ohana. Discovering new destinations is a new and exciting habit for Steph.

Email: [email protected]
Mobile: +506 85819166

Arq. Cristina Vargas

Project Manager

Residential and commercial project developer throughout Costa Rica, with 16 years of extensive experience in the construction field.

Urban projects with sustainable touches that guarantee the right balance between economic growth, environmental care and social well-being are of great interest to me and, I strive to constantly align it with present trends and practicality.

While I contribute with my knowledge and architectural skills to AHD, I remain at the head of Vargas Vargas Arquitectos as its General Director.

Personally, I really enjoy seafood and healthy, organic foods and lean toward the “farm-to-table” food options. Finally, for me, the freedom and peace of a sunset ride on a Guanacaste beach is priceless.

Arq. Francisco Rojas

Consulting Architect

Environmental architect and visionary; an eager traveler and zealous designer of dreams and projects, especially those connected to the hospitality industry.

For more than a decade I was the Director of Development at ICT (Tourism Board), program that I was part of its creation and expansion. Whilst at ICT, my core duties were to dissect, analyze and approve each and every hospitality-related project in the guanacaste Province.

In my spare time, I truly enjoy drawing, playing music and singing, I am an avid reader but I particularly enjoy spending quality time with my family is certainly the best part of my day.

Chef Daniel Ruiz

Consulting Chef

Throughout my career as Executive Chef, I became very interested in the perdurable management of quality, production and costs. Creator of highly standardized menus and recipes that always aspire to make a difference in this challenging hotel market.

I believe in human development and its potential; as well as knowing how best utilize to each person’s abilities and qualities.

Outside the kitchen, I enjoy reading, walking on the beach, camping out in the mountains. And, I appreciate good food in local markets during my continuous travels that increase and adorn these experiences.

Hector Marín

Consulting Sommelier

Professional bilingual sommelier since 2014, certified by WSET (level 2-worldwide) with extensive experience at independent restaurants and those part of hotel chains.

One of my strengths is my determination to continuously improve and elevate the customer service experience. Furthermore, I strive to be a proactive leader, a compelling wine advocate and a result-driven manager. My strong purchasing skills have allowed me to establish some solid regional commercial agreements with suppliers and obtained optimal account’s performance and outcomes.

I like to travel; I have been able to visit El Salvador, Mexico, and Panama among others.

Lorena Johanna Herrera

International Wellness Advisor

Professional with extensive knowledge in the luxury spa and wellness market. 20 years of direct experience that began at the Termal Tabacon Spa and since then my talent for management and business development, along with my interest in holistic therapies, have led me to manage several wellness centers in different hotel chains.

I have been an International Wellness Advisor since 2011 and Delegate of Costa Rica to the Latin American Spa Association. Currently developing proposals for sustainable ancestral wellness routes for different countries, designing wellness experiences based on neuroscience for hospitality companies, among others.

Since I was a child I have really enjoyed outdoor drawing with pastel chalk as well as making crafts based on gemoastrology. Reading and traveling through places of high-energy vibration are always very welcome.

Dra. Juliana Barquero

Dr. Specialist Therapist

I am a doctor specialized in physical therapy, Chinese medicine and reiki. I have participated on projects at a national and international level, overseeing the development of more than 20 spa and wellness concepts for Costa Rica, Mexico, El Salvador, Panama, Brazil and currently for the USA.

Co-founder of W&S, the first company in Central America, dedicated to consulting in the spa and wellness sector, where I have offered practical and creative guidance together with ample medical support, development of protocols and service standards.

My contribution in this industry has been exceptional, especially in pre-opening and start-up stages. In 2019 I joined the thermal industry as director at Simbiosis Spa, one of the W&S concessionaires, managing, operations throughout plus staff training, and beyond.

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